What is meant by a competitive profile matrix cpm how is


Identify Royal Caribbean's mission, vision, objectives, and posted strategies. You may need to consult outside resources, so be sure to keep a list of complete details for all sources you use. --What is meant by "a Competitive Profile Matrix (CPM)"? How is this related to a company's strategy? --Construct a CPM for Royal Caribbean --Briefly identify the industry in which Royal Caribbean operates, identifying major competitors, products, trends, and market conditions over the last five years. (5 pages max including cover page and reference page APA Format) 

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