What is mass customization exactly how can mass, Operation Management

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What is mass customization exactly how can mass

What is “mass customization,” exactly? (Refer to Chapter 10)

Does the company at which you are now employed use “mass customization”? If not, what opportunities exist for leveraging this concept? (If you are not currently employed, you can make any hypothetical company that might have opportunities for mass customization)

How can mass customization be applied to products? Services? Communication?

Thinking about your own personal experiences as a consumer, what company is a superlative example of “mass customization”?

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Operation Management: What is mass customization exactly how can mass

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