Review Questions
What is marketing myopia, and how can it be avoided?
What is customer-perceived value, and what role does it play in customer satisfaction?
Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing each strategy.
Submit your assignment by attaching a document utilizing the provided link. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M1_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.