Following terms and given examples
Wants and needs
Customer relationship management
Share of the customer
Global firm
Product
1. what is marketing explain briefly
2. What are the 4p’s” of marketing? pick a product and give an example how product, price, promotion and place factor into its sale
3. Should a company be able to fire a customer? explain why or why not
4. What are 4 trends in modern marketing?
5. What are the 6 decisions a company faces in carrying out international marketing?
6. What are some elements in a foreign country’s political and legal environment that a company must take into account when expanding its business abroad?
7. What are some ways that marketing can encounter culture difficulties when dealing with international cultures and societies
8. Name at least 4 factors that contribute towards determining which foreign markets a firm should enter
9. What are four major steps in designing a customer driven marketing strategy?
10. What are 3 ways that companies can break down (segment) their target markets?
11. Give an example of marketing that might be unethical because it is targeted at a vulnerable population?
12. Why is it so rare these days that products go unbranded?
13. What are some ways a company can make sure a customer is happy after the sale?
Please give details and examples each question 200 words