Principles of marketing: An applied, collaborative learning approach
1. What is marketing and how does it differ from sales, advertising, and promotion?
2. What is Marketing Management and what do product managers and marketing managers do?
3. How do we identify and understand markets?
4. Why do we study buying behavior in Marketing and what have we learned?
5. How companies manage marketing research
6. How do companies decide what products and services to market?
7. Specific Challenges of Marketing High Technology
8. How is the pricing decision made?
9. How do producers get their products and services to their target customers?
10. What are the options for promoting products and services?
11. Creativity and Marketing
12. What is the international market and why is it important?