What is marcpoint business strategy, Other Management

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What is marcpoint business strategy

Assignment task: Review and analyze the following case study by:

Li, L., Su, N., Mao, J., Zhang, W. (2020, October 08). MarcPoint: Strategizing with Big Data. Ivey Business School Foundation, Ivey Publishing.

Then answer the following question:

1) What is MarcPoint's business strategy, and how is it related to its strength in big-data technologies?

2) What do you think MarcPoint's next move should be for growth in the near future?

Be detailed and thorough and cite any sources used in APA.

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