1. What is Lowe's globalization strategy how much active is outside the home market and how much is from foreign sales?
2. Outline how the processes of globalization has affected Lowes now and in the future, the challenges globalizations has created and what opportunities has it emerged?
3. Define, compare and contrast core competencies and core capabilities.
4. Describe sustainable (dual-sided) marketing, explain whether you believe it is realistic, and identify the advantages and disadvantages of deploying it.