Assignment:
Q1. Describe briefly how L.L.Bean achieved each of the objectives for developing a product line. Why do you think the firm has been successful?
Q2. What is a line extension? Describe how one of the following might create a line extension:
a. Viva paper towels
b. Kellogg’s Frosted Flakes
c. Starbucks Via coffee
d. Gain laundry detergent
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.