Question: 1. Define "cause-related marketing" and give an example of its use. How could this tactic offer bottom-line benefits for the organization? Thinking back on your consumer decision-making assignment, had you been exposed to cause-related marketing, how might it have influenced your decision?
2. Kotler described three factors that have dramatically impacted the marketplace today. List these factors and, using the organization you work for now, give an example of each.
3. What is Lifetime Customer Value (also referred to as "Customer Lifetime Value") and why is it such an important business concept?