What is lifestyle marketing what international factors have, Operation Management

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What is lifestyle marketing what international factors have

Reference: Strategic Management and Competitive Advantage

Chapter 3

Case 1-2: True Religion Jeans: Will Going Private Help It Regain Its Congregation?

Edition: 5th Year: 2014

ISBN: 978-0133127409

1. General Questions

a. What is “lifestyle marketing?”

b. What international factors have been/are important for True Religion?

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