?Conduct an Analysis on Lenovo Case
Case study - Lenovo : Building a global brand
As Advani looked forward to the launch of the 3000 he was asked to present Lenovo's branding strategy to an industry conference. Particular points he was asked to address included:
1. What is Lenovo's point of differentiation? Innovation? Efficiency? Both? Something else?
2. Would Lenovo use ThinkPad to build the Lenovo brand? Could it do so without hurting the ThinkPad franchise?
3. How much would Lenovo use the IBM logo, for how long and in what ways?
4. Why did Lenovo choose to name its first non-ThinkPad product a number ("3000") versus a name? Did he still feel that was the right approach?
5. How would Lenovo be positioned: As a new type of Chinese company? A unique combination of East and West? An international firm?
?Please do index reference/ Citation. The research do not need reference at the end only.
Attachment:- Lenovo.rar