Assignment
Write 8-15 sentences to summarize the article and 8-15 sentences to answer the case question
Summary
• Hoang, H. & Rothaermel, F. How to manage alliances strategically. MIT Sloan Management Review.
• Denison, T. Strategic alliances: Possibilities through collaboration.
• Baird, I. S., Lyles, M. A., & Orris, J. B. (1993). Alliances and networks: Cooperative strategies for small businesses. American Journal of Business, 8(1), 17-24.
Case Study: The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains by Victor Quinones, Diana Gonzeilez, Ines Marchany and Javier Pagan.
Case Questions:
• Develop a SWOT analysis that identifies the situation faced by community-based pharmacy owners (as individual companies, not members of the Alliance) as competition with US chains intensifies
• Does the Alliance represent an appropriate response to the issues facing pharmacy owners? Why?
• What other strategic options did pharmacy owners have (different from the Alliance)?
• What is keeping the Alliance from being more effective?
• What advice would you give Diana Gonzalez and the marketing team as they prepare a new roadmap for the Alliance?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.