Problem
Answer the following questions:
(a) The Limited is planning a new line of jackets for fall. It plans to sell the jackets for $100. It is having the jackets produced in the Dominican Republic. Although The Limited does not own the factory, its product development and design costs are $400,000. The total cost of the jacket, including transportation to the stores, is $45. For this line to be successful, The Limited needs to make $900,000 profit. What is its break-even point in units and dollars?
(b) The buyer has just found out that The Gap, one of The Limited's major competitors, is bringing out a similar jacket that will retail for $90. If The Limited wants to match The Gap's price, how many units will it have to sell?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.