Chapter 6 –Corporate-Level Strategy & Restructuring By DR. ADAY
This assignment is designed to familiarize you with the four corporate-level strategies- concentration, vertical integration, related diversification, and unrelated diversification.
Please read Chapter 6 in the textbook, review the lecture notes, and do some preliminary research on these four corporate-level strategies and analyze a hospitality company's corporate-level strategy.
Specifically, please answer the following five questions:
Briefly describe the business-unit strategy of concentration;
Briefly describe the business-unit strategy of vertical integration;
Briefly describe the business-unit strategy of related diversification;
Briefly describe the business-unit strategy of unrelated diversification; and
Apply your understanding of the four corporate-level strategies to analyze a hospitality company that you worked at, are currently working/interning at, or are interested in working for after you graduate.
What is its corporate-level strategy?
What made you conclude that this company is employing this strategy at its corporate level?
Documents should include a Title Page, maintain double spacing with 12 pt. Times font and 1" margins.