What is it about doubt that sparks creativity, Business Management

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What is it about doubt that sparks creativity

Problem

Watch the TED Talk by Alan Iny titled "Reigniting Creativity In Business". In the TED talk he states, "The only thing that is absolutely required for practical creativity is to start with doubt." What is it about doubt that sparks creativity? Do you agree or disagree with his argument? How is (or isn't) this relevant for businesses? Use examples or knowledge gained through your experiences to strengthen your position.

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