Assignment:
What is International Business?
This report explains the formulation of the internationalization strategy of a BLU company those should enter in European market by the joint venture with German company O2. In the analysis of the internationalization strategy of a BLU, it is found that it faced the cultural and internal different related issues while enters in Germany. On the other hand, good economy, less legal requirement, political stability, high purchasing power of customer, and high population of young or middle age group characteristics of Germany would be supportive of the BLU decision to enter into the country. BLU should use the effective strategy such as a proactive approach to effectively control and run the joint venture with the O2. Proactive approach, control their own activities and control their own expertise in cases of split control strategy reduces joint venture conflict and effective to control the operation or business.