What is integrated marketing communications, Marketing Management

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What is integrated marketing communications

Assignment:

Q1. What is integrated marketing communications, and why is it becoming increasingly accepted?

Q2. Identify and describe the major ingredients of a promotion mix.

Q3. What is the major role of promotion?

Q4. How are selective-demand, institutional, and primary-demand advertising different from one another? Give an example of each.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is integrated marketing communications

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