TOPIC
What is influencer marketing and what are its advantages and disadvantages relative to traditional branded content?
In your answer, make sure you discuss how influencer marketing compares to traditional advertising in terms of building brand equity and contributing to financial performance.
INTRO:
The Applied Strategic Marketing Report is a 5,000 word unsupervised report on a relevant strategic marketing topic. Students will be able to choose from a number of report titles which reflect marketing issues and trends discussed in Contemporary Marketing Practice I and II. Students are expected to address the applied marketing report by:
• Applying relevant comparative analysis of the different points, issues and arguments around the chosen topic
• Demonstrating the topic's strategic marketing management implications
• Referring to relevant journals, academic articles, market reports and case study examples
• Ensuring that the report is analytical and of high academic quality, and is not overly descriptive in tone and content.