What is important when considering consumer behavior, Other Management

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What is important when considering consumer behavior

Assignment task:

Burger King had a famous commercial that contained the words, "Have It Your Way".

YouTube Video: Burger King - Have It Your Way Commercial

Q1) When trying to understand consumer behavior is it always best to let the customer have it their way?

Henry Ford once said that if I asked the people what they wanted, they would have said a faster horse.

Q2) Discuss what you think is really important when considering consumer behavior.

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