Case Study: Will We Still Love Ikea? by Kevan Scholes.
1. What is IKEA's current strategy?
2. Answer a, b and c below.
a. Is IKEA's current strategy (as identified above) sustainable as it moves into the future?
b. Why or why not?
c. If not, what strategy should it consider going forward?
3. In what industry or industry segment would you classify IKEA?
4. Please analyze the competitiveness of the industry or industry segment using Porter's five forces.