What is horizontal merger-vertical merger


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Question 1: What is horizontal merger?

Question 2: What is vertical merger?

Question 3: What is conglomerate merger?

Question 4: Why would unrelated firms want to merge?

Question 5: What are the terms that best describe the following?

1. General Motors Corporation buys Hughes Electronics Corporation.
2. A bakery corporation buys a grocery store chain.
3. Company X is trying to buy out Company Y but Company Y does not want to be taken over.
4. British Petroleum makes an offer to buy Arco Oil Company.
5. The merger of American Online and Time-Warner.

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Finance Basics: What is horizontal merger-vertical merger
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