The next stage of the marketing audit is for you to evaluate the opportunities and threats that exist for your chosen organisation (Samsung). Referring to the text, and with the use of secondary research, please provide informed answers to the following questions:
1. What is happening to market size, growth, geographical distribution and profits?
2. What are the major market segments? What are their expected rates of growth? Which are high opportunity and low opportunity segments?
3. How do different groups of customers make their buying decisions? In the case of a not for profit organisation, this would be decisions to use its services.
4. Who are the major competitors? What are their strengths and weaknesses? What are their sizes? and tends in market share?