Problem: Marketing Research
Research Topic/Title
An initial working title should be provided and should describe the content and direction of the research.
Introduction/Background
1. Explain in summary what is happening in the world in terms of marketing issues.
2. Provide the scope of your report - what are the issues or problems in the country that you want to develop your research in.
3. Share a case study or story and show argument(s) about the marketing problem.