What is groupon and how does it work what is groupons, Operation Management

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What is groupon and how does it work what is groupons

1. What is Groupon, and how does it work? What is Groupon’s market? What does this company do, and how does it make money?

2. Using Porter’s Five Forces as a framework, describe the competitive environment of the collective buying industry, pre-Groupon and post-Groupon.

3. How should Groupon’s business model be classified?

4. What is the viability of Groupon? Will this business survive in the long run or will it fade away?

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