Assignment:
Select a business in the hospitality industry (hotel, restaurant, event planner, convention center, etc.), that has a "green certification". Research this company and its efforts to maintain an environmentally-friendly, or "green" status.
Research paper requirements:
1. Briefly discuss the company or organization to include its history and its products and/or services.
2. The emphasis of the project is the company's eco-friendly operations. The paper should address and analyze the following elements:
- What is "green" certification?
- What "green" certifications has the organization earned from third-parties?
- What, specifically, has the company done to become a "green" organization?
- What motivated the organization to become "green"?
- What information has the company self-promoted regarding these actions?
- What are other companies and PR firms saying about these actions?
- How does the company's efforts in this area compare to their closest competitor(s)?
- In what areas could the company improve its "green" status?
3. Support ideas with ideas from your textbook and atleast three outside sources.
Papers must be 4 to 6 pages in length, and formatted according to APA style guidelines. (Remember, page count refers to the body of your paper only, and does not include title page, reference page, etc.)
Text: Managing the Built Environment in Hospitality Facilities by Thomas Jones and Dina Zemke. ISBN: 9780135135747.