What is good will and how can it create revenue, Marketing Management

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What is good will and how can it create revenue

Problem

Watch the following YouTube Videos:

"23.2 Types of distribution channels"
"Distribution Channel Marketing Strategy - Case Study (Starbucks)"

Briefly discuss the following:

1) Types of Distribution Channels

a) Types of Distribution Channels

2) Distribution Channel Marketing Strategy

a) In building a successful business, discuss the importance of building a "distribution and real estate channel?"
b) What is "Good Will" and how can it create revenue?

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Marketing Management: What is good will and how can it create revenue

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Marketing Management: What is good will and how can it create revenue

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