Product Life Cycle Stages
1. What is going on in each of the 4 stages? You should include consumers, competition, total revenues and profits in your discussion.
2. How might decisions vary for each stage? In other words, what changes in products, pricing, promotion, and/or distribution might occur?
3. Refer to your team's marketing project (final project) - at which stage is your product? How do you know (based on the readings)? How is the stage impacting your problems/opportunities that you've chosen to address? Discuss.
Product Life Cycle Stages (Article Link Below)
Attachment:- References.rar