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What is goal incongruence how can using the metric return

Question -

a) What is goal incongruence?

b) How can using the metric "return on investment" for performance evaluation lead to goal incongruence?

c) What can a firm do to reduce goal incongruence caused by using "return on investment" for performance evaluation?

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Accounting Basics: What is goal incongruence how can using the metric return

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Accounting Basics: What is goal incongruence how can using the metric return

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