Research company FireEye
What is FireEye's current marketing objectives, strategies, policies, and programs?
Are they clearly stated or merely implied from performance or budgets?
Are they consistent with the corporations missions, objectives, strategies, andpolicies and with the internal and external environment?
How well is the corporation performing in terms of analysis of market position and
marketing mix in both domestic and international markets?
How dependent is the corporation on a few customers?
How big is its market?
Where is it gaining or losing market share?
What percentage of sales comes from developed versus developing regions? Where are
current products in the product life cycle?
What trendsemerge from this analysis?
What impact have these trends had on past performance and how might these trends
affect future performance?
Does this analysis support the corporation's past and pending strategic decisions?
Does marketing provide the company with a competitive advantage?
How well does the corporation's marketing performance compare with that of similar corporations?
Are marketing managers using accepted marketing concepts and techniques to evaluate and improve product performance?
Does marketing adjust to the conditions in each country in which it operates?
Does marketing consider environmental sustainability when making decisions?
What is the role of the marketing manager in the strategic management process?