What is financial reporting and what is financial analysis


1. What is financial reporting and what is financial analysis? How are they different? Which one is more important?

2. What are the basic financial statements? Are some statements more important than the others? If so, why or why not?

3. Obtain the most recent Form 10K report for the company that you selected for the Company Analysis Project. What types of information did you find in the report? What information in the report will be of most value to analysts and shareholders?

4. Should financial analysts approach their work with a degree of skepticism -- why or why not? What will be the principal areas of skepticism as you review the Form 10K report for the company you selected for the Company Analysis Project?

5. What were the most important things learned from the study of these quations above? What will you "take away" from this week?

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