Assignment: Database Marketing Strategy
i. Compare the use of simple selects versus regression analysis for choosing the customers on the house file most likely to respond in a certain way to an offer.
ii. What is the basic mathematical concept behind simple linear regression?
iii. What is extrapolation and why should it be used with caution?
iv. Give an example of a potential linear relationship that a direct marketer may examine and attempt to estimate.
v. What is the coefficient of determination and how is it used in model building?
vi. Describe the scatter plots for a low R2 and a high R2 relationship
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.