Case Analysis Questions:
1. What is Ellie Saab's core business? Discuss the "total product view".
2. Complete a SWOT Analysis. What is Ellie Saab's competitive advantage?
3. In what stage of the product life cycle is the company located? How has the company's positioning and differentiation strategy changed over time?
4. What is the company's current entry strategy? Is the strategy consistent with the company's vision? List the pros and cons for each entry mode.
5. Should Ellie Saab target a new market? For example. Should the company target the emerging "affordable luxury market"?
Support your answer with research utilizing topics discussed in class and additional re-search.
What are the overall recommendations for Ellie Saab?
What marketing mix strategy do you recommend? Please make sure grammar is correct and that the sentences flow.
The case questions are to guide the flow of writing and please use APA citation. Use the time period of the designated case.
Case Study - ELIE SAAB: GROWTH OF A GLOBAL LUXURY BRAND
Attachment:- International Business Case Study.pdf