ORGANIZATIONAL CHANGE: Leading Change at Simmons
1. What is Eitel attempting to accomplish with the "Great Game of Life" (GGOL) program? What is the premise of GGOL? How is it supposed to help Simmons or other companies?
2. How would you describe Eitel's leader values and leadership style? How would you describe Eitel according to the transformational/transactional leadership framework? Does his leadership style appear to be a good ‘fit' with Simmons at the time of the case?
3. Based on Kotter's key elements of successful transformation efforts, how would you evaluate Eitel's efforts to turnaround Simmon's performance? What were the strengths and weaknesses of his efforts?
4. Should Eitel proceed with continued investment in the culture change program? Why or why not? Prepare a compelling case to Fenway Partners in support of the program or an alternative strategy for turning around performance at Simmons.