Assignment:
1. The only payment system that is instantly convertible without intermediation is _______.
A. Credit card.
B. Accumulating balance.
C. Stored value.
D. Cash.
2. The most prevalent online payment method is ______.
A. PayPal.
B. checks.
C. credit cards.
D. debit.
3. What is the name of the division of the U.S. Department of Homeland Security that coordinates cyber incident warnings and responses across government and private sectors?
A. US-CERT.
B. OECD.
C. IC3.
D. P3P.
4. After sending e-mail, which of the following activities is most common among Internet users?
A. sending instant messages.
B. reading someone else's blog.
C. using a search engine to find information.
D. getting news.
5. __________ influence the behavior of others through their personality, skills, or other factors.
A. Opinion leaders.
B. Direct reference groups.
C. Indirect reference groups.
D. Lifestyle groups.
6. All of the following are reasons more people don't shop online except ________.
A. lack of trust in online merchants.
B. lack of convenience.
C. inability to touch and feel the product.
D. fear of misuse of personal information.
7. A good or service for which there are many dealers supplying the same product, and all products in the segment are essentially identical is known as _______.
A. commodity.
B. core product.
C. actual product.
D. augmented product.
8. Complete price transparency in a perfect information marketplace is necessary for ____________ to take effect.
A. Bertrand's Law.
B. the Law of Universal Prices.
C. the Law of One Price.
D. the Law of Perfect Commerce.
9. A(n) _________ represents data as two-dimensional tables with records organized in rows and attributes in columns.
A. database management system.
B. data warehouse.
C. SQL query.
D. relational database.
10. All of the following are types of data mining except ______.
A. selective data mining.
B. query-driven data mining.
C. model-driven data mining.
D. rule-based data mining.
11. Which of the following market entry strategies are the most common for existing firms?
A. first mover
B. fast follower.
C. brand extender.
D. alliances.
12. The process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as _______.
A. affiliate marketing.
B. viral marketing.
C. permission marketing.
D. blog marketing.
13. The per-product price consumers are willing to pay for a bundle ____________ as the number of goods in the bundle increases.
A. decreases.
B. increases.
C. varies from product to product.
D. stays the same.
14. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called_______.
A. versioning.
B. bundling.
C. transactive content.
D. price discrimination.
15. All of the following are examples of intelligent agent technology except ________.
A. automated response systems.
B. automatic shipping confirmation.
C. order status reports.
D. online web bugs.