What is different about new iphone


Assignment:

Article 1: The Cashless Society Has Arrived— Only It’s in China By Alyssa Abkowitz

Article 2: Tim Cook Stumbles at His Specialty, Shipping Apple Products on Time By Tripp Mickle

CURRENT EVENT EXAMPLE

What is different about new iPhone?

1. How are pricing strategies of wireless carriers affecting sales?

2. What is WAZE?

3. Talk about role of driverless cars.

4. Article summary - Wall Street Journal, "Global Air Travel Continues to Grow", Cowan, Sept. 18, 2015."The Cashless Society Has Arrived - Only It's in China", Abkowitz, Jan. 4

1. Why are the data mobile payments companies collect so important? How is that data used?

2. How often do you pay with mobile payments, credit cards, checks or cash? Are your percentages similar to the percentages mentioned in the article? What influences the type of payment you use?

3. Mobile payments are not used as extensively in the U.S. as they are in China. What steps could a company take to encourage greater use of mobile payments in the U.S.?

"Tim Cook Stumbles at His Specialty, Shipping Apple Products on Time", Mickle, Jan 6

4. Briefly discuss 3 reasons cited in the article why Apple has been launching more of its new products behind schedule.

5. What problems are associated with new products that are launched later than planned?

6. Find any CURRENT BUSINESS article and summarize it in 8 sentences or less.

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Marketing Management: What is different about new iphone
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