What is difference between operational and analytical crm, Management Information Sys

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What is difference between operational and analytical crm

Assignment:

Q1. What is the difference between operational and analytical CRM?
Q2. How can a sales department use CRM to improve operations? How can a marketing department use CRM to improve operations?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Management Information Sys: What is difference between operational and analytical crm

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