1. What is Dell's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?
Dell's business strategy combines its direct customer model with highly efficient manufacturing and supply chain management organization and an emphasis on standard based technologies. This type of strategy enables Dell to provide customers with superior value; high quality, relevant technology customized systems; superior service and support; and products and services that are easy