What is deceptive advertising how could it apply to this, Dissertation

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What is deceptive advertising how could it apply to this

The article "Costco Sues Titleist in Battle Over Golf Balls" by Brian Costa appeared in the Wall Street Journal on March 20, 201. Relate the article to the lecture on Deceptive Advertising. What is deceptive advertising? How could it apply to this situation? What must a party prove to win a false advertising lawsuit? Does there seem to be enough evidence in this case for one of the parties to win the false-advertising case?

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