Discussion Questions
1. What is De Mar's product? Identify the tangible parts of this product andits service components.
2. How should other areas of De Mar (marketing, finance, personnel)support its product strategy?
3. Even though De Mar's product is primarily a service product, howshould each of the 10 strategic OM decisions in the text be managed toensure that the product is successful?
Source: Reprinted with the permission of The Free Press, from On Great
Service: A Framework for Action by Leonard L. Berry. Copyright © 1995 by Leonard L. Berry.
Discussion Questions *
1. How does the concept of product life cycle apply to Regal Marine products?
2. What strategy does Regal use to stay competitive?
3. What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques?
4. What are the likely benefits of the CAD design technology?
*You may wish to view the video that accompanies this case before addressing these questions.
Attachment:- 183.pdf