What is data analysis and matching understanding of data

Question

Question 1

• What is data analysis and matching? Understanding of data matching is part of the nominated Knowledge Evidence but is not actually applicable to the requirements of the unit, so independent research will be necessary. Answer length will be dependent on the emphasis placed on this by the assessor.

Question 2

• Why is it necessary to understand the products and services offered?

Question 3

• How do organisational budgets and resource constraints affect the media plan?

Question 4

• Make a list of at least six criteria you would use when determining the suitability of the different types of media and the advertising strategies that could be useful when developing a media plan.

Question 5

• List at least 10 forms of legislation, codes of practice and/or national standards affecting the promotion and marketing activities of business organisations.

Question 6

• List and very briefly describe the application of three ethical principles that can be applied to marketing/ promotion activities.

Question 7

• What terms might be applied to a media audience?