Assignment:
Q1. What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking).
Q2. What is consumer-generated marketing? Describe examples of both invited and uninvited consumer exchanges. (AACSB: Written and Oral Communication; Reflective Thinking).
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.