Question: 1. What are the defining characteristics of the BillCutterz.com industry? What is the industry like?
2. What is competition like in this industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace?
3. How is the market for this company's goods/services changing? What are the underlying drivers of change and how might those driving forces change the industry?