Marketing:
Collaboration in a business environment is a best practice that leverages the collective knowledge of all involved. Peer evaluation and support produce higher quality deliverables than generally possible by the efforts of an individual. According to the template provided in Week 3, you must include an Executive Summary (ES) in your MP. Please post an update of your ES. In addition to the information provided last week, be sure to address the following additionalissue: c) discuss why your approach (as written in your MP) will actually work. That is, have you identified a competitive advantage that will be necessary to achieve success?