What is coach inc distribution strategy list the channels


THIS IS FOR A MARKETING CLASS for a Marketing plan

1. What is Coach, Inc Distribution strategy?

2. List the Channels of distribution

3. List the Distribution by each channel

4. Show plan of what percent share of distribution (for 3 years) will be contributed by each channel using a pie chart

5. Document the total 5 year business improvement in (2012-2016)

a. Sales

b. Market share

c. Profit

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