Assignment:
Q1. What type of U.S. consumers are in the Generation X, the millennial generation, and the baby boomer segments?
Q2. What is the difference between gender and sexual orientation, and why is this distinction important for marketers?
Q3. What is clustering, and why do marketers use it?
Q4. What are the three main subcultures within the U.S. population?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.