What is buzz building and how does it work what is an, Dissertation

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What is buzz building and how does it work what is an

Question: 1. What is buzz building, and how does it work?

2. What is meant by homophily?

3. Describe some ways in which marketers use the Internet to encourage positive word-of-mouth.

4. What is an opinion leader? Give three reasons why they are powerful influences on consumers' opinions.

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