What is business-to-business marketing research how does it, Marketing Research

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What is business-to-business marketing research how does it

1. What is business-to-business marketing research? How does it differ from consumer marketing research?

2. Discuss how shopping studies can help decision making in a large retailing organisation.

3. Consider how SERVQUAL might be used in an organisation of your own choice.

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Marketing Research: What is business-to-business marketing research how does it

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Marketing Research: What is business-to-business marketing research how does it

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