BUSINESS MODEL EXERCISE 1 INSTRUCTIONS
In the first 3 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the canvas, patterns, and design of successful business models.
Must contain at least 800 words and include 3 references in current APA format.After carefully reading and understanding these chapters, answer these research questions:
1) What is a Business Model? At least 2 paragraphs.
2) According to the Business Model Generation and/or Strategic Management Concepts and Casesliterature, what is a business model? (Discuss/analyze well beyond a definition).You will need at least 2 scholarly articles and subsequent write-up.
3) What role do value propositions perform in successful business models?This must be at least 2 paragraphs.
4) How does "Brainstorming New Business Models" by answering the "What If" questions impact successful businesses?This must be at least 2 paragraphs.
Reference
Osterwalder, A., &Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons.
BUSINESS MODEL EXERCISE 2 INSTRUCTIONS
In the last 2 chapters of Business Model Generation, the authors describe and analyze the strategy and process for developing successful business models. Must contain at least 800 words and include 2 references in current APA format. After carefully reading and understanding these chapters, answer these research questions:
1) What role should external factors of demand play in successful business models? NOTE: First, fully define the role and then analyze or discuss. This must be at least 4 paragraphs.
2) What is "Business Model Design and Innovation"? Provide examples and discussion for each factor listed. This must be at least 3 paragraphs.
3) What are the challenges to "Business Model Design and Innovation"? This must be at least 3 paragraphs.
Reference
Osterwalder, A., &Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons.