What is brand equity and how might it be increased define, Operation Management

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What is brand equity and how might it be increased define

In 100-200 words, please respond to the following.

Customers are bombarded with numerous brand messages; how might a brand stand out among its competitors? Identify the four components of brand positioning and explain brand mantra and how it should be developed.

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Operation Management: What is brand equity and how might it be increased define

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Operation Management: What is brand equity and how might it be increased define

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