Question 1. Perform a STEEP analysis to understand the general environment facing Baidu. How will the firm be affected by external factors?
Question 2. Use Porter's Five Forces Model to analyze the search engine / online advertising industry in the China. Given this analysis, is the industry attractive or unattractive?
Question 3. Who are Baidu's main competitors? How do they measure up against these competitors?
Question 4. What are Baidu's main capabilities? Do they have a core competence?
Question 5. Create a SWOT analysis to understand Baidu's strengths and weaknesses. Does Baidu have a sustainable competitive advantage? Is so, what is the source?
What about Baidu's evolution and current business strategy may pose problems going forward?
Question 6. What is Baidu's business-level strategy? Is the strategy appropriate to offset the forces in the industry? Do you recommend any changes and/or foresee any challenges?